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Red Raider Outfitter Revamps Texas Tech Campus Experience with Flagship Store and Varsity Books IntegrationRed Raider Outfitter Revamps Texas Tech Campus Experience with Flagship Store and Varsity Books Integration
Lubbock, TX—April 29th, 2024 —Red Raider Outfitter, the premier destination for Texas Tech University apparel and merchandise, proudly announces its expansion with the acquisition of the former Varsity Bookstore location located at the heart of the Texas Tech Campus on University Street.. This strategic move marks the dawn of a new era for the Texas Tech community as Red Raider Outfitter integrates Varsity Books into its flagship store, offering students a comprehensive destination for textbooks, apparel, and superior customer service.
Spanning an impressive 30,000 square feet, the new Red Raider Outfitter flagship store stands as a beacon of school spirit and academic support, embodying the university's ethos in every corner. Recognizing the need for a convenient and student-centric solution for textbook acquisition, Red Raider Outfitter has seamlessly incorporated Varsity Books into its retail space. This will provide students with an alternative to the Texas Tech Bookstore on campus.
"We are thrilled to bring together the best of both worlds with the integration of Varsity Books into our flagship store," says Stephen Spiegelberg, Managing Retail Director at Red Raider Outfitter. "Texas Tech students deserve access to affordable textbooks, exceptional service, and a vibrant campus hub, and our collaboration with the esteemed Varsity Bookstore management team ensures just that."
The decision to retain the experienced Varsity Bookstore management team underscores Red Raider Outfitter's commitment to delivering an unparalleled shopping experience tailored to the needs of Texas Tech students. By combining forces, Red Raider Outfitter and Varsity Books aim to elevate the standard for textbook procurement while fostering a sense of community and pride on campus.
"We are excited to embark on this journey with Red Raider Outfitter," shares Andrew Cicherski, Director of Textbook- Varsity Books @ Red Raider Outfitter. "Together, we will continue to prioritize student success by providing accessible textbooks, competitive buyback options, and dedicated customer service—all within the dynamic atmosphere of the new Red Raider Outfitter flagship store." We will continue to help students, and when the think about a Texas Tech Bookstore...They will think Varsity Books.
Inside the revamped Red Raider Outfitter flagship store, students will discover a diverse selection of textbooks, university apparel, and exclusive merchandise, along with a team of knowledgeable staff ready to assist with all their academic and collegiate needs. From finding the perfect study materials to representing school spirit in style, Red Raider Outfitter has restated why it's iconic and the Fan's Favorite at Texas Tech.
About Red Raider Outfitter: A landmark of Texas Tech since 1975, Red Raider Outfitter is a destination stop for fans and alumni. Hosting thousands of fans on game day, the store has become a destination where stories of legendary victories are shared, and celebrations are reminisced...all told through the stories of exceptional custom made sportwear and gifts. Listed as one of the top 5 collegiate retailers in the United States.. Red Raider Outfitter is alumni-owned, student-operated and local to Lubbock.
